Royal Enfield- More than a Century of Heritage Open Its First Concept Store and Showroom in the Philippines

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It was an awesome night of blues and 80’s jam for REAPers, bike builders and biker clubs at Bagtikan Street, Makati City as the oldest motorcycle company opened its first concept store and showroom in the Philippines.

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Royal Enfield, the oldest motorcycle brand in continuous production is set to open its first exclusive store in Makati City, Metro Manila. Royal Enfield’s distributors – Hardcore Brothers Customs Motorcycles Inc. have been responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Philippines.

DSCF9579The Royal Enfield Continental GT

With Royal Enfield’s expansion, the company also showcased its accessories, jeans, apparels and riding essentials such as RE Boots, helmets and riding jackets.

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One of the key highlights of Royal Enfield’s expansion is its willingness to  open its doors to the Asia Pacific Market. The growing middle class in the country is now looking to upgrade to the middle weight segment that lends itself very well to Royal Enfield’s all-purpose, evocative, classic-styled motorcycles. Royal Enfield’s range of modern classic bikes introduces a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible. 

DSCF9568Royal Enfield owners together with Mr. Kuya Kim Atienza (Middle)

Royal Enfield’s Head of International Business, Mr. Arun Gopal graced the opening of the first Royal Enfield store. Mr. Arun Gopal is responsible in driving the company’s Business Operations across markets globally. He has a proven track record of using non-conventional ways to identify market opportunities, launch and support such programs with unique marketing activities.

13499612_10206465566189017_632009376_oRoyal Enfield’s Head of International Business Mr. Arun Gopal together with Mr. Jimmy Barinaga of Royal Enfield Philippines

Owning a classic bike is good but owning a heritage bike is far more even better. Royal Enfield’s true heritage has marked the global motorcycle scene as it propagate to different nations. Philippines in other hand is an important market for Royal Enfield, given the country’s high dependence on two-wheelers for commuting and as well as leisure riding.

Royal Enfield is exclusively distributed by Hardcore Brothers Customs Motorcycles Inc. in the Philippines.

For more information please visit www.royalenfield.com/ph for more details

About Royal Enfield:

The oldest motorcycle company in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With 50% growth every year for the last 3 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.

Royal Enfield’s product line‐up includes the Bullet, Classic and Rumbler models in 500cc displacements; and the recently introduced Continental GT 535cc café racer. Royal Enfield operates through 18 company-operated stores and 500 dealers in all major cities and towns in India, and exports to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and South Asia.

Royal Enfield also organizes and supports many motorcycling events and rides , more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.

To know more about Royal Enfield, the motorcycles, marquee rides and other initiatives, visit: http://www.royalenfield.com/ph/

Photos by Michael Eijansantos